The Third Commandment Of Strategic Planning: Write Goals, Strategies And Action Plan

According to psychology professor Gail Matthews, who conducted a study on goal-setting, "you are 42 percent more likely to achieve your goals if you write them down." I first came across the notion of written goals when I attended a FranklinCovey leadership course. The facilitators insisted on everyone defining what Stephen Covey calls their roles and their goals — meaning you identify all of the different roles you play (e.g., husband, father, business leader, community leader, friend, etc.). Then, you identify what your goals are for each role and write them down. Each week, you review your roles and your goals, and then you schedule your priorities. Those are your "big rocks." Sometime la

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