The Third Commandment Of Strategic Planning: Write Goals, Strategies And Action Plan
According to psychology professor Gail Matthews, who conducted a study on goal-setting, "you are 42 percent more likely to achieve your goals if you write them down." I first came across the notion of written goals when I attended a FranklinCovey leadership course. The facilitators insisted on everyone defining what Stephen Covey calls their roles and their goals — meaning you identify all of the different roles you play (e.g., husband, father, business leader, community lead
