top of page

10 Brutal Truths Every Aspiring Entrepreneur Needs to Hear Right Now


At 21, I had just graduated college and started my first job.

Today, I'm 43 and my career is in full swing. I've started five companies and been CEO of three of them. I've landed two consecutive companies on the Inc 500 list.

I have experienced many successes and have weathered many failures.

I have learned a lot. I'm still and always will be learning.

Yet, there are a handful of truths that I've accumulated throughout the years that guide me.

Whether you are starting your first business, your second, third or fourth, I hope you get as much out of these lessons as I have.

These are the 10 things I wish I knew the day I started my first company:

Time is more valuable than money.

As an entrepreneur, don't make the mistake of putting off living your life until you've 'made it'. Throughout your career you will earn various amounts of money. You will never have various amounts of time. Every day only has 24 hours in it. Treasure your time.

If you don't like something about your job, try to change it.

You likely have more control over the situation than you think you do. Don't expect every single day to be all sunshine. Entrepreneurship is hard, it's supposed to be.

Yet, if there are a few parts of your job that you don't like, talk with someone about it and brainstorm solutions to make the situation better.

Whenever you are faced with a complex problem, don't try to solve it right away.

First write down the facts. Second, write down the outcomes you seek. Third, write down the problem you believe you are trying to solve. Fourth, write down at least five alternatives to solving the problem. Then, and only then, can you begin to try and solve the problem.