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Mission: A Healthy Organization Knows Where it’s Going


Mission: A Healthy Organization Knows Where it’s Going

Insight: Clearly stated personal and business mission statements are key indicators of a healthy organization.

A healthy organization is one that has a high likelihood of success because it is able to maximize its effectiveness. One way it does this is by establishing a clear mission that enables everyone to see where it’s going. Yet I’ve seen far too many entrepreneurs who don’t have a mission statement – for themselves or for their businesses. Because they don’t know what success looks like, they can’t tell what they must do to get there. As a result, they spend a lot of time needlessly spinning their wheels.

In contrast, prosperous leaders understand that once they and their employees know where the company is going, their chances of getting there increase significantly. They also will be better equipped to recognize opportunities that add to their success.

Prosperous leaders also know that identifying and communicating their personal mission inspires others. They’ve learned that the combination of a personal and a business mission can increase both their own and their organization’s quality of life and success.

So how do you figure out your personal and professional mission statements? Begin by asking questions such as these:

  • Why are you in your particular business? What is your goal for yourself, you employees, and your customers?

  • What products or services are you offering?

  • How will those offerings make customers’ lives easier, better, or more successful?

  • When people talk about your company, what do you want them to say?